IDEO - ASK

We conducted an in-class survey to determine which food products with hidden sugar that students are having on a regular basis. From this we can consider which elements to focus on for our campaign. Our results found that our previous focus on a baked beans example may be less relevant to students as pasta sauce because of the rate in which they consumer the products.

Poster concepts to user test

Week 7: Class 2

Today in class we were given 10 minutes to mock up and test our visual ideas, while still in the early stages we found that our idea has potential as the classmates we tested on found the idea clever and interesting. We found in the initial stages of the campaign they were unaware of the food connotations in the campaign and instead considered it was a "loveyourcondom" ad. They also found the character sweet at first but then creepy, and once discovering it was about sugar they made the connection between hidden sugar and dishonesty. We recorded their feedback below. 

Visual Artist Models

IDEO - LEARN - Secondary research

Below are some campaigns that already are addressing the issue on sugar.

That Sugar Film is an experiment by Aussie actor, Damon Gameau who ate 40 teaspoons of sugar a day in order to see the effects on his body. This documentary follows his journey to show sugars effects in a personal way that has created a large hype and social media presence. 

Article 

That sugar film

Website 

Website "I quit sugar" is a popular website for youth and adults encouraging a 8 week program to get people away from sugar. However this website comes across as a "diet fad" which would be off-putting for the general public. 

Anti-sugar poster campaign displaying sugar in an unappetising way.

Pro-sugar ad campaign that encourages indulgence. Photographic imagery and connotations with jail is clever and engaging.

IDEO - ASK - Word association survey

Week 7: Class 1

Today in class we were asked to visualise out current idea on the wellbeing map below, forcing us to consider what areas of wellbeing our project would be targeting. We discovered that our project that has huge potential throughout the range, however our idea needs refinement in order to target exactly what we are wanting achieve in terms of wellbeing for our audience.