As part of our advertising for the initial stage of the journey map (posters) we created 3 prototypes for Spotify/radio advertisements. The purpose of these would be to raise awareness of the campaign (along with the posters) in the effort to generate WOM (word of mouth) marketing that encourages users to visit the website, download the app and ultimately take the first step towards a healthier, reduced sugar diet.
These advertisements are concepts we would develop further with more time. We feel the concept of these ads would be a successful and interesting way to appeal our target market, young adults, as spotify and radio are two hugely popular mediums for young adults (along with social media).
We used a local Wellington artist for the male voice along with my voice for the female part to rein-act our poster narratives in a more personalised manner. While we were happy with how these concepts sounded, we felt that (as the advertising is not the integral part of project) these would not be included in the dossier.
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