Friday, 11 September 2015

IDEO - LEARN - Secondary research

Below are some campaigns that already are addressing the issue on sugar.


That Sugar Film is an experiment by Aussie actor, Damon Gameau who ate 40 teaspoons of sugar a day in order to see the effects on his body. This documentary follows his journey to show sugars effects in a personal way that has created a large hype and social media presence. 

Article 

That sugar film



Website 

Website "I quit sugar" is a popular website for youth and adults encouraging a 8 week program to get people away from sugar. However this website comes across as a "diet fad" which would be off-putting for the general public. 

Anti-sugar poster campaign displaying sugar in an unappetising way.


Pro-sugar ad campaign that encourages indulgence. Photographic imagery and connotations with jail is clever and engaging.


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