IDEO: LEARN. Ministry of Health Research

Below are screenshots from the Ministry of Health's (our clients) website. 

Obesity statistics for New Zealand are one of the highest in the world, with increased risk for Maori and Pacific adults. It also shows us that the rate of obesity is increasing, so is a growing problem. It also is clear that adults in deprived areas are 1.8 times as likely to be obese which shows that, with little money, sugary, cheap alternatives are being eaten and contributing to obesity. With education and information on sugar, exercise and how to limit process food, there is room for a significant increase in health. 

 

A major causes of death in NZ is heart disease, which can be linked to obesity. This shows there is a chance for some very real change in NZ. Other heart issues and diabetes (also shown on the list) can also be linked to sugar intake and obesity. Another interesting statistic is the high suicide rate in males, there is also a significant increase in mental wellbeing through a healthy diet and increase in exercise.

The Ministry of Health NZ food guidelines encourage healthy eating, exercise and specifically mention limiting sugar. This shows that information is available on healthy choices and sugar intake for NZ young adults however the Ministry of Health currently does little to appeal specifically to young adults.

This shows that the Ministry also had information on sugar specifically in relation to tooth decay. The teaspoons are more informative than the previous pages as they show specifically the amount of sugar in each drink and puts it into visual perspective for the reader.