Today in class we were given 10 minutes to mock up and test our visual ideas, while still in the early stages we found that our idea has potential as the classmates we tested on found the idea clever and interesting. We found in the initial stages of the campaign they were unaware of the food connotations in the campaign and instead considered it was a "loveyourcondom" ad. They also found the character sweet at first but then creepy, and once discovering it was about sugar they made the connection between hidden sugar and dishonesty. We recorded their feedback below.
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