Through further user testing we discovered that people were responding well to the rhetoric and humour in the copy. We want to develop this to make it concise. We also found from feedback that sickly pastel colours were received well however our logo is currently not crisp enough, from peer feedback, so we are working on a more defined and crisp visual style. Overall it is helpful to see that the users are understanding our idea from the posters and enjoying the humour contained in them, now that we have our core idea locked in it will be simple to develop the visual style to the standard it needs to be.
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